From the Bahamas to London Fashion Week: Traiceline Pratt’s global moment
Born and raised in The Bahamas, Traiceline Pratt did not grow up dreaming of Paris runways or London showrooms.
Now, he’s redefining them.
The young Bahamian designer recently made his debut at London Fashion Week under his label Goyagoma, breathing fresh energy into the international stage and bringing a piece of home with him.
Before launching his brand, Pratt worked under fashion icon Phoebe Philo and later collaborated with Dr. Martens, a partnership that caught global attention when Justin Bieber was spotted wearing the designs. He has also created a custom piece for A$AP Rocky.
But for all the global recognition, his latest collection was deeply personal.
One standout piece was a camo jacket, was described as a love letter to Bahamian street style.
Growing up, Pratt remembers Smokey Branch camouflage paired effortlessly with Clark’s Originals. That everyday island aesthetic became high fashion on an international runway.
His path was not conventional. A talented track and field athlete, Pratt once accepted the reality that a full athletic scholarship made practical sense. At the same time, he was a watercolor painter wrestling with bigger ideas about art and identity. When fine art began to feel limiting, a professor suggested fashion.
After an initial rejection from Central Saint Martins, he boldly returned and insisted they reconsider. Eventually, he enrolled in the prestigious MA program, carrying with him what he calls his straightforward Bahamian outlook.
“Back home, people care about a nice watch, a nice house and a boat,” he once reflected. “I had my own way of thinking.”
Today, that independent thinking is taking Bahamian culture to global audiences.
And perhaps his most powerful message is, “There’s no prerequisite to luxury or a good life. You just have to accept that you have a good life and make the best of it.”
From Nassau streets to London runways, Traiceline Pratt is proof that where you start does not limit where you can go.
