As the campaign season intensifies, a different kind of battle is unfolding in the comment sections on Facebook.
Across social media posts tied to the Progressive Liberal Party and news social media pages, users are noticing a pattern—waves of accounts posting near-identical praises, often within minutes of each other.
The profiles tend to be sparse with limited photos, AI profile pictures, few friends, locked settings, little personal history and the language strikingly similar.
Comments like, “Proven track record plus a plan to do more,” or “This isn’t just promises, it’s a plan,” or “Progress you can see and feel”, or “This is how progress continues with leaders who listen and follow through” appear repeatedly under different names.
If a PLP-related content is posted, a swarm of human-imitating AI agents is launched quickly in the comment section, attempting to promote the party’s agenda and reshape public opinion.
Are these genuine voices or coordinated messaging, bots and/or fake accounts?
There is no public evidence confirming that any party is deploying automated accounts, but this behaviour aligns with a broader global trend— the use of bot-like or centrally managed profiles to amplify political narratives, create the appearance of collective opinions, and crowd out opposing views.
A comment section filled with praise can spur momentum for a political party, even if it is manufactured. It is meant to influence undecided voters, discourage dissenting voices, and shift the tone of online conversation.
What makes this notable is the volume and consistency. The repetition of phrasing, the timing of posts, and the limited profile activity suggest a level of coordination, whether by human users, automated tools, or a hybrid.
This phenomenon is not unique to the Bahamas. Around the world, some political campaigns increasingly treat social media as a strategic battleground, where narratives are shaped in real time.
Caution is necessary. Some of the political comments are fake and can prove manipulation.